About Us

PetWave is the all-in-one platform built for busy grooming & daycare shops. Use it to streamline your operations and grow your business.

Our Mission: Simplifying Pet Business Operations

At PetWave, we understand the daily challenges facing pet grooming and daycare business owners. After spending countless hours talking to salon owners, mobile groomers, and daycare operators, we discovered a common frustration: managing a business shouldn’t be harder than grooming the pets.

That’s why we built PetWave as the all-in-one platform specifically designed for busy grooming and daycare shops. Unlike generic software solutions that force you to adapt your workflow, PetWave was created from the ground up to match how pet businesses actually operate.

The PetWave Story: Built by Industry Insiders

PetWave was founded in 2025 by a team of software engineers and pet industry veterans who witnessed firsthand the operational challenges facing modern pet businesses. Our founding team combines over 20 years of experience in both technology development and pet care operations.

Our Founding Team’s Expertise

  • 15+ years in enterprise software development
  • 5+ years direct experience in pet grooming operations
  • Former consultants to pet businesses across North America
  • Certified in Agile development methodologies
  • Alumni of top-tier business and computer science programs

Our co-founder and CTO previously worked as a professional groomer for three years before transitioning to software development, giving us unique insight into the daily pain points that generic business software simply can’t address.

Why We’re Different: Built for Pet Professionals

Most pet businesses are forced to juggle Square for payments, Google Calendar for bookings, and sticky notes for everything else. We knew there had to be a better way.

Industry-Specific Design

Every feature in PetWave was designed specifically for pet grooming and daycare operations. From breed-specific grooming templates to temperament tracking, we speak your language.

Data-Driven Development

Our product roadmap is informed by real usage data from 50+ beta salons, ensuring every update solves actual problems faced by busy pet professionals.

Community-Focused Approach

We maintain active partnerships with grooming schools, industry associations, and certification boards to stay ahead of evolving best practices and regulations.

What Our Customers Say

“We ditched three tools and grew monthly revenue by €2k within 60 days. The automated reminders alone have eliminated our no-show problem.”
– Beta Customer, Premium Grooming Salon

This testimonial represents the typical experience of salons in our 60-day beta program. By consolidating multiple tools into one platform, our customers consistently report improved efficiency and increased revenue.

Our Commitment to the Pet Industry

PetWave isn’t just software, it’s our contribution to an industry we genuinely care about. We believe that better tools lead to better care for pets, and ultimately, happier customers and more successful businesses.

Ongoing Industry Involvement

  • Active members of the National Dog Groomers Association of America
  • Regular attendees at major grooming trade shows and conferences
  • Contributors to industry publications on business operations and technology
  • Sponsors of local grooming competitions and educational events

Our Quality Standards

Every feature we develop undergoes extensive testing with real salon operations. We maintain a 99.9% uptime guarantee because we understand that when your software goes down, your business stops. Our development team follows enterprise-grade security protocols, ensuring your customer data is always protected.

Looking Forward: Innovation in Pet Care Technology

As we transition from beta to full launch in 2026, we’re committed to continuous innovation based on real user feedback. Our upcoming features include AI-powered scheduling optimizationpredictive analytics for business growth, and enhanced mobile capabilities for on-the-go salon management.

We’re not just building software, we’re building the future of pet business operations, one feature at a time.

Who’s Behind The PetWave Blog?

Bogdan Sandu is the Senior Editor of the PetWave blog. He has years of experience writing about pets and animal welfare. His goal is simple: to make pet ownership easier and more enjoyable.

Bogdan collaborates with experts to deliver insights that are clear and easy to apply. From behavior tips to product recommendations, everything is backed by real-world knowledge.

Stay Connected

Want more pet care tips? Follow us for updates, expert advice, and in-depth pet guides.

And if you want to reach out, send an email to bogdan@petwave.com

For inquiries about the PetWave app, reach out to contact@petwave.com